Custom themes and WooCommerce stores for ecommerce brands and agencies. 50+ sites shipped, every one passing Core Web Vitals.
I'm Haroon Yamin, a WordPress developer working with ecommerce brands and agencies across the US, UK, Europe, and Australia. Four years of builds, audits, and rescues — almost all of it ecommerce — which is why I can tell you what a WooCommerce store will do at scale before you pay for it.
I write themes by hand, keep plugins lean, and treat performance as part of the build rather than a cleanup pass. WooCommerce is where I spend most of my time, but I build Shopify themes too — Liquid, sections, and CLI — so if your store is better off on Shopify, I'll say so.
Anything outside this list, I’ll tell you and point you to someone who does it better.
Athlito Sports sells padel rackets, pickleball rackets, balls, bags and complete sets. Padel buyers shop by construction — carbon glass, 3K, 12K,…
Case study
Gold Coast is an independent Pakistani streetwear label — oversized tees, polos, tracksuits, trousers and hoodies. The brief was a store that…
Case study
Deeds is a social platform where people record and share acts of kindness in their community. The website isn't the product, it's…
Case studyWe start by understanding your business, your customers, and what the website actually needs to achieve — leads, sales, bookings, or credibility. This includes competitor research, sitemap planning, and a clear scope so there are no surprises later.
Logo, colour palette, typography, and visual style guide. Whether you're starting from scratch or refining what you already have, we make sure the brand is consistent everywhere before design begins.
We design every key page in Figma — homepage, inner pages, and mobile views — focusing on clear hierarchy, easy navigation, and conversion-driven layouts. You approve the full design before development starts.
We build on WordPress with clean, standards-compliant code — custom themes, custom post types, and only the plugins that earn their place. Fully responsive, fast-loading, and easy for you to update yourself.
Pages are populated with your content and structured properly: meta titles, headings, schema, image optimisation, and internal linking. The site launches search-ready rather than needing an SEO retrofit six months later.
Cross-browser and cross-device testing, speed optimisation, form and checkout testing, broken link checks, and a full security pass. Nothing goes live until it works everywhere it needs to.
We deploy to live hosting with SSL, CDN, backups, and analytics configured, and migrate with zero downtime. You get a walkthrough and documentation so your team can manage the site confidently.
Core, theme, and plugin updates, security monitoring, daily backups, and priority fixes — plus optional SEO, email marketing, and paid campaigns to keep traffic and conversions climbing.
“He rebuilt our catalog in six weeks and checkout stopped timing out. He flagged two compliance problems our last agency never mentioned.”
“Mobile load time dropped sharply and organic revenue was up the following quarter. He sent the before-and-after data without being asked.”
“We inherited his theme when we brought development in-house. It was documented well enough that our junior dev shipped a new template in a day.”
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Tell me what you're working on. I reply within one business day, usually with a rough scope and a range.