Buy Any Car Jersey buys and sells used vehicles across Jersey. Two opposite audiences arrive on the same homepage, one wanting to browse stock, the other wanting a price for the car sitting on their driveway. The site had to serve both without either getting lost.
The challenge
- Two conflicting intents, buying and selling, competing for the same first screen
- Sellers hesitate when there is outstanding finance on the vehicle, which stalls enquiries
- Stock changes constantly and has to stay current without developer involvement
- A local island market where personal trust matters more than national brand recognition
What we built
- Dark automotive design with night photography and a single red accent used for every action
- Full width hero establishing the business and its local positioning
- Multi field vehicle search directly below the hero, filtering by make, model, range and derivative
- Services grid covering valuation, purchase, sale and bespoke sourcing
- Accordion block detailing the offer, covering experience, personalised finance packages, comprehensive warranty, selection breadth and vehicle sourcing
- Full width valuation banner in brand red, positioned as a no obligation offer to break seller hesitation
- Contact form with GDPR consent checkboxes and privacy policy acknowledgement
- Paginated stock grid with pricing and per vehicle detail links
- Outstanding finance settlement section, addressing the single biggest reason a seller does not proceed
- Meet the team section putting faces to a local business
- Fixed social rail down the left edge and a footer carrying both branch locations with map links
Dual journey structure
The page alternates between the two audiences rather than splitting them. Buyers get search, then stock, then finance and warranty reassurance. Sellers get the services grid, the valuation banner and the finance settlement section. Both journeys terminate in the same contact form, so the dealership works one enquiry stream instead of two.
Results
A single site that converts both sides of the business, with the valuation offer and the stock search each reachable within one screen of landing.
