Allied Acquisition buys residential and multifamily property directly from owners across Chicagoland — no agents, no repairs, no commissions. Their business runs on one thing: how many motivated sellers submit their property details, and how fast the team can respond.
They came to us with a site that looked like every other “we buy houses” template and a lead process held together by manual copy-paste. Every enquiry landed in an inbox, then got typed into the CRM by hand. Leads went cold before anyone called them back.
We rebuilt the site around a single conversion path and wired that path directly into their GoHighLevel account.
The challenge
- One-line contact form: no address, condition or timeline
- Every lead re-typed into GoHighLevel by hand
- Slow callbacks meant deals lost to faster buyers
What we built
- Conversion-focused homepage: hero form above the fold, proof strip, seller-situation grid, FAQ, sticky mobile CTA
- Four-step offer funnel — Address, Property, Contact, Offer Review — with address autocomplete and a 60-second promise
The integration
- Custom middleware between WordPress and the GoHighLevel API
- Contacts created, custom fields mapped, pipeline stage and owner assigned automatically
- Partial capture on each step, so abandoned forms still leave a recoverable lead
- Instant SMS and email follow-up on submit
Results
- 130% more form completions
- Speed-to-lead: hours → seconds
- Manual CRM entry eliminated
