Athlito Sports sells padel rackets, pickleball rackets, balls, bags and complete sets. Padel buyers shop by construction — carbon glass, 3K, 12K, 18K — and by their own skill level. The site was built so a player lands and immediately knows which shelf is theirs.
The challenge
- A large catalogue where products look near-identical in a thumbnail
- Buyers self-identify by ability, but standard category menus don’t speak that language
- Multiple racket families plus bags, balls and bundles competing on one homepage
- Purchase confidence needed before checkout — this is a considered, mid-ticket buy
What we built
- Dark, high-contrast design with court photography so the racket artwork carries the colour
- Full-screen hero over on-court imagery with a single Shop All action
- Quick-access category tile grid directly beneath the hero — padel rackets, bags, balls, complete sets, and each carbon family broken out
- Best Sellers rail with sale pricing and strikethrough original prices
- Trust bar covering fast shipping, best price, buyer protection and secure payment, placed before the deep catalogue
- Editorial break banner for footwear
- Latest Collection grid, then dedicated on-page sections for every racket family
- Racket bags section, Limited Time Offers row for bundles, and a pickleball section closing the page
Catalogue architecture
The homepage is organised by construction and skill level, not just by product type. Each racket family carries its own subheading positioning it — carbon glass for beginners, 3K for intermediates, 12K for advanced players, 18K for professionals. A player scrolls to their tier instead of filtering through everything, which shortens the path from landing to product page considerably on a catalogue this size.
Commerce setup
Full store configuration — product catalogue with variants and bundles, category structure, sale and strikethrough pricing, cart and checkout, shipping and payment methods, and transactional emails.
Results
Products Live Across Categories & Increased Conversion Rates
