ZB Couture makes hand-painted, made-to-measure wedding gowns from a private salon in New Jersey. Every dress is a commission, not a purchase — so the site’s job isn’t to close a sale, it’s to earn a consultation booking from a bride who’s already been on twenty other bridal sites that day.
The challenge
- A £/$ couture commission is never bought from a product page — the funnel ends at a booking, not a checkout
- Two booking paths to support: in-person salon visits and remote video consultations
- Hand-painted detail is the entire differentiator, and it only reads at high image quality
- Press features and testimonials existed but weren’t being used as proof
- International brides needed the site in more than one language
What we built
- Editorial luxury design — serif display type, generous whitespace, muted neutral palette, imagery given room to breathe
- Full-bleed hero slider leading with the gown detail, not the brand
- Values strip directly below the fold: custom made, original artwork, sustainable materials, ethically crafted in NYC
- Shop grid by category — Gowns, Mini Dresses, Accessories, Tops
- “How It Works” block splitting the two booking paths side by side, so brides self-select before they hesitate
- Collection showcase presenting gowns as named series rather than SKUs
- Press logo bar — Vogue, Tatler, The Knot, WeddingWire and others — placed after the collection, where scepticism peaks
- Testimonial slider, designer story section, and a full-width consultation CTA before the footer
- Wishlist, size chart, account area and newsletter capture
Booking system
Two distinct consultation flows built into the same journey — appointment requests for the private salon, and a complimentary 30-minute online consultation for remote brides. Booking CTAs repeat at the header, mid-page and footer, so the action is always one click away regardless of scroll depth.
Commerce & multilingual
WooCommerce configured for the accessories and ready-to-wear side of the catalogue with categories, wishlist and account management, while gowns route to consultation instead of cart. Full language switcher with translated templates, navigation and product data.
Results
Consultation bookings per month increases in time on site
