Gold Coast is an independent Pakistani streetwear label — oversized tees, polos, tracksuits, trousers and hoodies. The brief was a store that looks like an international streetwear brand rather than a local Shopify template, and that answers sizing and fabric questions before they turn into abandoned carts or returns.
The challenge
Local apparel stores mostly run stock themes — the brand needed to look like it belonged next to global labels
Sizing uncertainty is the number one reason apparel carts get abandoned
Six collections needing distinct entry points without a cluttered navigation
New arrivals, best sellers and sale items all competing for the same homepage space
What we built
Editorial black-and-white design with the lookbook photography carrying every section
Full-width hero with a campaign shot and a scrolling brand-message ticker beneath it
Horizontal-scroll product rails for New Arrivals and Best Sellers, with sale and sold-out badging
Collection tile strip — T-Shirts, Track Suits, Polo, Trousers, Hoodies — each linking to its own curated collection
Full-bleed editorial break with brand statement copy
Dedicated on-page sections for Hoodies, Polo and Trouser collections so the homepage doubles as a lookbook
Sticky discount offer tab, newsletter capture and social links in the footer
Product page
Built to close the sale rather than just list it:
Four-image grid showing front, back, detail and fit on model
Variant selector with live stock status, quantity control, add to cart and express Buy It Now
Branded size chart with real garment measurements — length, width, sleeve — per size
Full specification block: fit, fabric composition, GSM weight, print technology
Care and washing guidance, including ironing instructions specific to the printed graphics
Model height and size worn, so shoppers can judge fit against themselves
Collection and tag links, plus a related-products rail
Store setup
Complete Shopify configuration — product catalogue with variants and inventory, collections and tagging structure, sale pricing, cart and checkout, shipping zones, local payment methods, and transactional email templating.
Results
Fewer Size-Related Returns, Higher Conversion Rates & Products Live Across Six Collections
