Deeds is a social platform where people record and share acts of kindness in their community. The website isn’t the product — it’s the download funnel. Every element exists to get a visitor to the App Store or Google Play, or to understand the app well enough to want to.
The challenge
- One conversion goal, two destinations — iOS and Android, without cluttering the page
- The app concept needs explaining before anyone downloads; explaining it in text kills momentum
- App screens are the only visual asset available, so they had to carry the whole design
- A platform used by young people requires visible child safety and privacy commitments, not buried legal links
What we built
- Monochrome design system — black, white, one accent green — so the app screenshots supply all the colour
- Split hero with device mockup, social links, and dual CTAs: download, or watch the video first
- Video section showing real community stories, placed before the feature pitch so proof precedes explanation
- Alternating feature blocks — leaderboards, daily challenges, profile and deed recording — each pairing a real app screen with one short line of copy
- Download band with official App Store and Google Play badges
- Child Safety Policy and Privacy Policy surfaced in the primary navigation, not just the footer
- Full responsive build with device mockups scaled per breakpoint
Approach
Feature copy kept to a headline and a single sentence throughout. For an app landing page the screenshots do the explaining — long paragraphs push the download button further away. Scroll-triggered reveals on each block keep the page moving without slowing it down.
Results
More App Downloads Attributed to the Site & Increased Store-Link Visits
