Hazi Builders handles remodeling, home additions and new construction across Chicago and the surrounding suburbs. Homeowners spending six figures on a build shop by proof — finished work, clear process, no surprises. The site was built to do one job: turn browsing homeowners into booked consultations.
The challenge
- Portfolio work scattered and hard to browse — the strongest sales asset wasn’t being used
- Homeowners nervous about cost, timeline and scope creep before they’ll even call
- Three distinct service lines needing separate positioning without splitting the brand
- No content engine to capture the research-stage traffic
What we built
- Restrained architectural design — heavy whitespace, black-and-white brand marks, photography carrying the page
- Hero with a rotating gallery of completed work and dual CTAs: book a consultation, or view recent projects
- Credibility band pairing the company story with a completed-projects counter
- Three service cards — Remodeling, Additions, New Construction — each linking to its own page
- Six-step process carousel (discovery, design, budget alignment, permits, execution, completion) that answers the “how does this work” objection before it’s asked
- Featured project spotlight with awards callout, plus a project grid tagged by work type and neighbourhood
- Blog section for renovation guides and buyer-education content
- Full-width consultation CTA and a footer carrying phone, email, both office locations and a map link
Project portfolio system
Projects are a dedicated post type with their own taxonomy — gut renovation, new construction, redevelopment, restoration — plus galleries, location tagging and awards. The team publishes a finished job and it flows automatically into the homepage feature, the gallery, and the relevant service page.
Lead capture
Consultation booking surfaced at the top, mid-page, and in the sticky header, with the phone number clickable throughout. Every service and project page ends on the same call to action.
Results
- Increase in consultation requests
- Projects published and browsable
